Keep it simple [and] stupid, but only for the plebs*

Man of the people J Freedland in the Graunida knows how to succeed in winning hearts and minds for a PV--conditioning for the plebs. Love withdrawal might include:

Uefa, the governing body of European football, should announce that from now on participation in the Champions League and the Europa League will be limited to members of the European Union. If Britain leaves the EU, the Premier League’s finest will be barred from taking part. The response would be immediate: support for Brexit would plummet, with the plunge most visible in Liverpool, Chelsea and concentrated parts of north London...here’s a more modest proposal. Why doesn’t Uefa announce that, if the UK leaves the single market and thereby abandons free movement of people, English clubs will be allowed to employ only a limited number of European players. Say two. Or one. Suddenly, a whole lot of onetime Brexiters would find themselves passionately making the case for a borderless Europe, arguing that the young and hungry should be free to move wherever their dreams and their talent might take them.

Whether anyone in other regions whose teams never get even a sniff of European competition would care much is less certain. Anyway, we also need 'emotional resonance'. The Lib Dems have it with their snappy new slogan 'Bollocks to Brexit':

I suspect the Lib Dems have got it right. They’ve understood that in the current political marketplace it’s clarity that counts. Nigel Farage’s Brexit party is polling well because it’s obvious what it stands for....With “bollocks to Brexit”, the Lib Dems have replied to Farage’s simple, and simplistic, messaging in the same coin. And it’s worked. People are speaking [over dinner in the Chilterns?] about the stance of a party that, until last week’s English council elections, had been given up for dead.

It is an excellent slogan for the petit bourgeoisie -- entirely negative and oppositional, lots of contempt and unfocused affect. Erstwhile squeeze the Change Party is out of favour:

Change UK ...has blundered from one mistake to another, whether it’s a botched Twitter handle or its failure to get on the ballot in next month’s Peterborough byelection, after an attempt to unite with Greens and Lib Dems behind a single remain candidate collapsed late on Thursday.  

And hope springs eternal for common-sense:

there are signs that the cause itself is gaining ground. Along with the appalling fall in GP numbers, this week saw figures showing a sharp drop in EU nurses and midwives working in the health service, with 5,000 quitting the NHS in the last two years. During the 2016 referendum, the NHS was brilliantly co-opted by the leave campaign as a weapon: if you truly back our health service, why not give it £350m instead of showering that cash on those Brussels bureaucrats? That’s flipped: the NHS is a remain issue now. Nearly twice as many Britons think the NHS will get worse after Brexit than think it will get better.

And the new squeeze to gather the passionate young:

Immigration has lost salience, no longer the pressing question it was after the migrant crisis of 2015. Meanwhile, climate change has acquired new urgency, whether that’s down to the activism of Extinction Rebellion or the advocacy of David Attenborough, 93 this week – and that’s an issue that, on its face, cries out for cooperation with our neighbours rather than breaking from them.

And a particular analysis to appeal to the cultural sophistication of the petit-bourgeoisie. The proles will NEVER see this!

Analyst Sunder Katwala coined the term “the Farage paradox” several years ago, noting that when Farage was riding high, boosting Ukip’s vote share, the cause of leaving Europe declined in popularity. Farage was good at mobilising his base, but he repelled moderate voters in the process....Some Tory MPs will react to Farage’s success by panicking, rushing to embrace a no-deal crash-out from the EU to save their seats from a surging Brexit party. But others will be alarmed by that prospect and all it entails: the likelihood of a Johnson or Dominic Raab succeeding Theresa May as Tory leader and an early general election. Compared with that mayhem, submitting to a public vote will come to seem the least bad option.

This might be a more general paradox affecting any public figure, of course -- even V Cable, or G Thunberg. The more the Guradiuna and others hype them, the harder they fall?