Tuesday 8 January 2019

Then they came for my eyeshadow...

Project Fear as ever today in the Guardian,despite a rather patronising attempt to talk to some Leave voters in Bolsover. This is C Riado-Perez, feminist:

Carcinogens in your cosmetics? Welcome to Brexit Britain 

In our brave new Brexit world, where EU legislation is no longer in force, and we are forced to accept trade deals on Trump’s terms, expect all these known carcinogens and more to be appearing on a beauty shelf near you.... The EU bans 1,328 chemicals from use in cosmetics – including formaldehyde, asbestos and coal tar – that are known or suspected to cause cancer, genetic mutation, reproductive harm or birth defects. The US Food & Drugs Administration (FDA), by comparison, has only banned or restricted 11...legislation, intended as a way of protecting trade secrets, in fact means that hundreds of chemicals linked to cancer, birth defects and hormone disruption can be smuggled into all sorts of personal care products under the catch-all, innocent-sounding “fragrance”.
And don’t think you can bypass these chemicals by simply buying “fragrance-free” products: the FDA does not regulate the terms “fragrance free” or “unscented” and a recent study found that 45% of products marketed as “fragrance free” in the US were in fact not fragrance free at all...legislation, intended as a way of protecting trade secrets, in fact means that hundreds of chemicals linked to cancer, birth defects and hormone disruption can be smuggled into all sorts of personal care products under the catch-all, innocent-sounding “fragrance”...And don’t think you can bypass these chemicals by simply buying “fragrance-free” products: the FDA does not regulate the terms “fragrance free” or “unscented” and a recent study found that 45% of products marketed as “fragrance free” in the US were in fact not fragrance free at all. [These studies are pretty alarming, I agree. The campaigning group names and shames, an obvious way to limit harm]

This is a tad disingenuous in that the 11 chemicals banned by the US might well include  formaldehyde and the rest? Arts graduate luvvies will be frightened by the term 'chemicals'? Of course, no-one is proposing to make the purchase or use of cosmentics compulsory after Brexit as far as I know, but that is not the issue of course:
 
This wasn’t on the ballot paper in 2016. Instead we were like US consumers: asked to make a choice while being denied adequate information. This is not what democracy looks like. Now that the true costs of Brexit are emerging, the honourable and democratic thing is to give people a final say.

 Vote Remain for safer personal care products?

Meanwhile, a much-puffed play about Brexit has been treated as documentary as ever. I didn't see it but it had much about the dark arts of the Vote Leave campaign, apparently. I don't think we need much more than the subheading of the GHrunida article today to get the gist:

The TV drama doesn’t tell the whole story, but remain will need an emotionally resonant message, and for all parties to be involved 


The article, by a leading light in Remain, focuses on campaigning points in any new referendum rather than on any actual positive reasons for remaining, invariably just inverted from the claims in Leave:


First, a new campaign will need an emotionally resonant message rather than relying solely on the “facts”. The former prime minister Gordon Brown came closest to finding this tone when he argued that Britain should “lead not leave”...“Tell them again” is likely to be the leave slogan if there is a new vote. Something appropriately patriotic and uplifting will be needed on the remain side to compete...Second, political leadership must come from all major parties... All the key decisions were taken by a small group close to the then-prime minister, and relayed back to campaign staff..Third, the campaign must be prepared to take on its opponents’ arguments. Immigration was the dominant theme in the final month, but No 10 wanted to focus purely on the economy. Instead, we should have made the case for free movement’s role in supporting the NHS and providing opportunities for Britons, especially young people, to travel, study and work abroad [good luck with that one] ...Fourth, it doesn’t take a brainbox in a broom cupboard to know that the campaign will need the ability to frame [sic] its opponents...Remain’s creative agencies produced a series of eye-catching adverts that would have nailed leading leavers in the public’s imagination. This included one of Boris Johnson in the pocket of Nigel Farage, mimicking the successful poster of Ed Miliband and Alex Salmond the year before. Sadly, No 10 banned the image...[Finally,embrace dark arts]...leave also managed to spend twice as much as remain on digital adverts. It did so because remain wasted money on unnecessary vanity items like the daily tracker poll that Cameron wanted, and on inflated fees for American consultants.


No comments:

Post a Comment