Some arts are darker than others

A Giuadrina story today about a lobby group :

Best for Britain, which has partnered with the anti-fascist group Hope Not Hate, says it has detailed street-level data of target voters in swing seats. Its volunteers for the We Want The Final Say campaign will target residents in those streets, in the hope of convincing them to contact their MP to back a vote on the final Brexit deal...the campaign said it would use online targeting to reach swing voters with videos and stories at least four times each. That would be followed by the delivery of half a million leaflets directly to the doors of swing voters, by volunteers linked to both groups. 

But hang on, isn't that dark artery? Online targeting? videos and stories? One can only hope the materials meet the Gurdina's high standards of fair practice and truth. Is this sort of activity governed by constraints on spending or do they only apply during actual official campaigns?

Meanwhile, Gurdina bangers on and on like J Freedland seem to be having some doubts:

We now need a people’s vote on Brexit. But don’t assume remain would win 

 

Freedland has been doing some thinking:

First, remainers tend to assume that the current chaos and craziness – including the humiliation of May at Salzburg – will put British voters off Brexit. But it could just as easily put voters off the EU. Plenty will like May’s tough talk at No 10, thinking it is those stubborn Europeans who are at fault, rather than our own leaders for demanding cake, unicorns and pipedreams. Who wants to be a member of a club that behaves like this anyway, they will cry. The current impasse could boost support for no deal, as more voters conclude that we should be “out and done with it”. According to YouGov polling conducted for the People’s Vote campaign, remain currently beats no deal by 57% to 43%: it’s a lead, but hardly insuperable. Given all the dire warnings about crashing out – no food on the shelves, no planes in the sky – that 43% favour it should give anti-Brexiteers serious pause.

There's the old problem of what question(s) to ask:

What if it’s Justine Greening’s call for a three-way choice between whatever deal is patched together, no deal and remain: how confident could we be that remain would win that? It is at least possible that no deal would be a lot of voters’ second preference and emerge the winner....I can imagine the arguments [against a binary choice between Chequers and Remain] , as leavers insist that the question of whether to leave was settled in 2016: now all that remains to be decided is how. 

And overall: 'A people’s vote won’t be the end of the war against Brexit – it will be the start of the biggest battle of all. '

Maybe the approved dark arts will save them?